Because how can you not love a baseball player named "Bubba"?
Robert McKee, in the dedication of Story, his acclaimed book on screenwriting, tells how he came to write screenplays for a living:
...I deduced that the best possible life includes as many rounds of golf as possible, and therefore, I would become a dentist. "Dentist?!" my mother laughed. "You can't be serious. What happens when they cure all teeth problems? Where will dentists be then? No, Bobby, people will always need entertainment. I'm looking out for your future. You're going into show business."
As the economic downturn continues, many also will be watching closely to see how much it will affect people’s appetite for sporting events. Rodney Fort, a professor of sports management at the University of Michigan, expects that sports revenue will be impacted by the downturn, with hockey and baseball feeling more of a pinch than basketball and football.
Still, he said it’s hard to say how much any sport will be impacted at this point because there isn’t reliable data from similar downturns in the past. While it’s true that attendance famously rose at sporting events during the Great Depression, Fort said it’s not clear that revenue also improved.
Fort also noted that the sports industry has changed substantially in recent decades. Not only has television revenue become much more important, but ticket sales have become more dependent on high-income fans and corporations willing to shell out for pricey boxes and season tickets.
Even if they are cutting back elsewhere, many have believed that people will continue to think of their cable television as another utility, like water or electricity, and keep paying the bill even when their budgets get tight. But this time around, Flickinger said his research is showing that premium television is one of the first items people are cutting back on in parts of the country that have been hard-hit by layoffs or other labor strife.
“The first thing to go is cable, the second thing to go is the phone, the third thing to go is the second car and then the fourth thing to go is the house,” Flickinger said.
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