Be careful what you name your kids:
Your name made you do it, albeit unconsciously, suggests new research that finds your name can negatively undermine your goals.
Psychologists in marketing at Yale and the University of California, San Diego studying the unconscious influence of names say a preference for our own names and initials - the "name-letter effect" - can have some negative consequences.
Students whose names begin with C or D get lower grades than those whose names begin with A or B; major league baseball players whose first or last names began with K (the strikeout-signifying letter) are significantly more likely to strike out, according to the report published in the December issue of Psychological Science.
Hmmm. Maybe The Rocket should have thought twice about naming his kids Koby, Kory, Kacy, and Kody. K's may be fine for a pitcher, but Koby's an infielder.
And gee, maybe "Homer" Bailey should go back to "David"...
